Danni Townsend O'Neil is our Creative Director and Head Designer so she is THE person to have in store when a bit of re-merchandising is in order.  And luckily that's what happened last week at our Beechworth Store.  

We popped in "quickly" at 5pm intending to drop off a customer order and as fate would have it, exited some 6 hours later.  We got to the half way mark, that point at which all you want to do is delete changes or hit the backspace bar.  Aagghh.  

We refuelled with pizza then pushed on!  Dan, as always, dug deep and found her magic dust, sprinkling it from one end of the store to the other.  Ok well not quite like that.  Anyhow the final result was an art form - and we all know that can't be rushed!

Danni sprinkling magic dust 

Look at our beautiful apothecary storage unit - found at Used Pty Ltd in Fitzroy.

Our copper lights came out of the Melbourne GPO.

SOH Melbourne candles, Ashley & Co body products and Status Anxiety leather goods (now stocked in our online shop). Dan is leaning on some stunning Sally Campbell cushions.

One Seed perfumes - beautiful packaging, delightful scents.

Heavenly - dried flowers in apothecary jars - a look we love.

January 21, 2017 by Nic MacIsaac