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Eva's Sunday + Country Style

Eva's Sunday + Country Style

Making it in the fashion world is never easy. It takes dedication, passion, long hours of hard work and a little something special. Eva's Sunday is proud to have all that rewarded wth a special article in the latest edition of high-profile fashion magazine Country Style.
Eva's Sunday
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Our Hawthorn Store

Our Hawthorn Store

After 3 huge days of creative renovations, our Hawthorn store has been transformed into what feels like a brand new space. Wander through with us & discover our unique line up of carefully curated goodies plus some exciting new arrivals! To watch the video, click here.

 

Shannae Brown
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Fashion Knots To Help You Style Your Tie Belt

Fashion Knots To Help You Style Your Tie Belt

Our beautiful range of linen Tie Belts are super versatile. Not sure where to start? To help you style your tie, we’ve put together a guide to our favourite fashion knots. For more styling inspiration, check out our latest Neutral Edit.
Eva's Sunday
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The Story is Changing

The Story is Changing

Six months ago we made a really BIG change at Eva's Sunday when we closed down our wholesale arm.  After 4 1/2 years, the relentless cycle of running a wholesale fashion label wasn't sitting comfortably with us.  The pace was so fast, the risks were great and the passion that had ignited us from the start felt squeezed out.  There was a lot of noise but it wasn't a joyous tune. Something had to give.  We needed to change the narrative. Deep breath.
Nic MacIsaac
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This Is Us | Our Beechworth Store

This Is Us | Our Beechworth Store

Welcome to the first in a little series of stories called THIS IS US where we take you inside Eva's Sunday to meet our staff and share in the inspiration we find in the communities around us. We begin with our charming shop front in the immaculately preserved historical township of Beechworth, 3.5 hours drive northeast of Melbourne. Leafy elm and oak trees line the streets of this famous gold rush era town which was first settled in 1856. The main 2 streets are neatly dotted with shops, restaurants and historic buildings such as the old courthouse. It's no surprise to hear the sound of a horse and cart as you park your car in the main street!
Eva's Sunday
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Creativity is in Store

Creativity is in Store

At Eva's Sunday we place a high value on creativity which is why so much time, effort and above all LOVE goes into the visual merchandising of our three stores. We know you value it too - the "ooohs" and "ahhhhs" echoed by so many of you as you wander the stores are a bit of a giveaway!!  Thank you by the way - we love the positive affirmations. 
Nic MacIsaac
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ES x Liberty of London

ES x Liberty of London

The Peony Collection marks the beginning of a lovely friendship.  Our obsession with Liberty of London fabrics began with my very first label, NICMAC, where we embellished literally thousands of white t-shirts with the iconic floral designs.  In this collection, we introduce the Petunia Top, a pretty and feminine summer style in the stunning Mitsi Valeria tana lawn by heritage fabric house Liberty of London.
Nic MacIsaac
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In the Studio

In the Studio

Ever wondered what goes on behind the scenes at the Eva's Sunday studio? Our workroom is a really busy place filled with lots of samples and works in progress of the many collections we release each year. Click into this post and read an article written about our head designer and my sister Danni Townsend-O'Neil and the way the whole ES story unfolded in the Victorian town of Myrtleford.
Nic MacIsaac
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One Seed at Eva's Sunday

One Seed at Eva's Sunday

Next time you pop into an Eva's Sunday store don't forget to mist yourself in the lovely scent of a One Seed fragrance.  This boutique brand from SA has a serious following and we have a constant stream of shoppers who come into store looking specifically for this cruelty free, stunning natural product.  Each fragrance is unique and will reveal itself on your skin for hours after its first application.
Nic MacIsaac
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Walk it baby

Walk it baby

Danni & I have been in the US on an exciting fact-finding mission for the last couple of weeks.  Our first stop was LA where we were thrilled to connect with our new agent.
Nic MacIsaac
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You can't rush art!

You can't rush art!

Danni Townsend O'Neil is our Creative Director and Head Designer - THE person to have in store when we are re-merchandising.
Nic MacIsaac
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Nonsense on set

Nonsense on set

We have lots of fun on set when we are shooting a collection, in fact I would go so far as to say we get quite silly.

Nic MacIsaac
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